Privacy Policy

Last Updated: January 8, 2025

Introduction

My 65 Playbook ("we," "our," or "us"), a service of Natural Pet Shield, Inc., is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website and use our services.

Please read this privacy policy carefully. By using our website, you consent to the data practices described in this policy.

Information We Collect

Information You Provide

We may collect information you voluntarily provide when you:

  • Contact us via phone or email
  • Submit forms on our website
  • Subscribe to our newsletter

Automatically Collected Information

When you visit our website, we automatically collect certain information, including:

  • Device Information: Browser type, operating system, device type, screen resolution
  • Usage Data: Pages visited, time spent on pages, click patterns, referring URLs
  • IP Address: Used for geolocation to provide region-specific information
  • Session Data: Unique session identifiers for analytics and attribution

Cookies and Tracking Technologies

We use cookies and similar tracking technologies to:

  • Analyze website traffic and usage patterns
  • Remember your preferences
  • Track the effectiveness of our marketing efforts
  • Attribute phone calls to website visits for our affiliate partners

How We Use Your Information

We use the information we collect to:

  • Provide and maintain our services
  • Connect you with licensed specialists and service providers
  • Improve our website and user experience
  • Analyze usage trends and optimize performance
  • Comply with legal obligations
  • Track and attribute conversions for affiliate marketing purposes

Third-Party Sharing

We may share your information with:

  • Affiliate Partners: When you call a phone number on our site, information about your session may be shared with our affiliate networks for conversion tracking and commission attribution.
  • Service Providers: Companies that help us operate our website, including analytics providers, call tracking services, and hosting providers.
  • Licensed Specialists: When you initiate a call, you may be connected with third-party licensed professionals in your area.
  • Legal Requirements: When required by law or to protect our rights.
Important: We are an affiliate marketing website. When you call phone numbers displayed on our site, we may receive compensation from our affiliate partners. This compensation helps us provide free information to you.

Your Rights Under CCPA (California Residents)

If you are a California resident, you have the right to:

  • Know: Request disclosure of the categories and specific pieces of personal information we have collected about you
  • Delete: Request deletion of your personal information, subject to certain exceptions
  • Opt-Out: Opt out of the "sale" of your personal information. Note: We share information with affiliates for conversion tracking, which may be considered a "sale" under CCPA
  • Non-Discrimination: We will not discriminate against you for exercising your CCPA rights

To exercise these rights, please contact us using the information below or use the opt-out mechanism in our cookie consent banner.

Your Rights Under GDPR (European Union Residents)

If you are located in the European Economic Area (EEA), you have the following data protection rights:

  • Access: Request copies of your personal data
  • Rectification: Request correction of inaccurate personal data
  • Erasure: Request deletion of your personal data
  • Restrict Processing: Request restriction of processing your personal data
  • Data Portability: Request transfer of your data to another organization
  • Withdraw Consent: Withdraw consent at any time where we rely on consent to process your data

We will only process your personal data with your explicit consent, which you may provide or withdraw through our cookie consent mechanism.

Data Retention

We retain your personal information for as long as necessary to fulfill the purposes outlined in this policy, unless a longer retention period is required by law. Typically:

  • Session data: 90 days
  • Conversion/attribution data: 2 years
  • Analytics data: 26 months

Data Security

We implement appropriate technical and organizational security measures to protect your personal information. However, no method of transmission over the Internet is 100% secure, and we cannot guarantee absolute security.

Children's Privacy

Our services are not intended for individuals under the age of 18. We do not knowingly collect personal information from children. If you believe we have collected information from a child, please contact us immediately.

Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of any changes by posting the new policy on this page and updating the "Last Updated" date.

Contact Us

If you have questions about this Privacy Policy or wish to exercise your data rights, please contact us at:

My 65 Playbook
A service of Natural Pet Shield, Inc.
Email: privacy@my65playbook.com
Address: 18936 Westwood Pl, Dallas, TX 75287